Our Company

Our family-oriented company culture is reflective of the generational leadership working hard to maintain a hands-on personalized approach for the highest level of excellence.

A Collective of Dreamers and Doers

Developlus is a collective of dreamers, doers and explorers who believe that everyone deserves to be their most bold, unique self. As a woman-owned company and the industry leader in hair color, we set the trend and began a vivid color movement long before it was cool. We celebrate self-expression and strive to make quality, innovative hair color accessible and affordable to all. With on-trend colors, vegan, cruelty-free formulas, and easy-to-use kits, our collection of brands unleash your inner artist–and your daring spirit within.

Foundational Pillars

Through the years, we have used strategic marketing to develop a clear picture of our customer demographic, ensuring the product standards we set for each of our brands is of the highest quality without sacrificing affordability.

Core Values

Core values are the fundamental beliefs and guiding principles of our organization. Our values play an important part in the company leadership and team.

Quality & Safety Standards

It is critical to ensure the comfort and safety of all our employees. We are diligent with our standards in communication, in our training and our protocols for the well-being of all.

Brands

We are leaders in color and formula development and manufacture on site to ensure each and every product lives up to our exacting standards.