Core Values

Core values, including Service Excellence, Integrity & Respect, Innovation, High Performance, Accountability and Execution, are the fundamental beliefs and guiding principles of our organization. Our values play an important part in the company leadership and team, providing a culture of innovation, creativity and passion.

Service Excellence

We are committed to going beyond the expectations of our customers, providing each with exceptional service.

Integrity & Respect

Integrity is essential to our mission, and we encourage and promote a positive culture, helping to improve communication and teamwork.

Innovation

Our research and development teams are hard at work, and we remain on the cutting edge of technology and industry trends to create the highest quality products for our customers.

High Performance

We believe in inspiring our employees to be the best they can be. Our highly collaborative work environment fosters learning and independent thinking.

Accountability

We expect our employees to be responsible for their actions, behaviors, performance and decisions. This helps communication remain proactive.

Execution

Without our employees, we would not achieve our strategic goals. Our focus is on creating clear goals that support our overall business strategy and the execution of them.

We strive to remain true to each of our core values in an ongoing effort to provide you with products you trust and rely on for your beauty needs.