Developlus is a collective of dreamers, doers and explorers who believe that everyone deserves to be their most bold, unique self. As a woman-owned company and the industry leader in hair color, we set the trend and began a vivid color movement long before it was cool. We celebrate self-expression and strive to make quality, innovative hair color accessible and affordable to all. With on-trend colors, vegan, cruelty-free formulas, and easy-to-use kits, our collection of brands unleash your inner artist–and your daring spirit within. ​