Our Company

Our family-oriented company culture is reflective of the generational leadership working hard to maintain a hands-on personalized approach for the highest level of excellence.

How It Started

Founded in 1991, Developlus manufactures Color Oops, Splat Rebellious Haircolor, No Gray, Satin and Make It for beauty professionals and consumers. What began in the family kitchen has expanded into a multiple-building campus in Corona, CA and includes its own lab, photo studio, production areas, filling departments, warehouse, distribution center and abundant office space. The family-owned business features three generations working in it to ensure the mission, value and vision of the company is maintained for continued success.

Foundational Pillars

Through the years, we have used strategic marketing to develop a clear picture of our customer demographic, ensuring the product standards we set for each of our brands is of the highest quality without sacrificing affordability.

Core Values

Core values are the fundamental beliefs and guiding principles of our organization. Our values play an important part in the company leadership and team.

Quality & Safety Standards

It is critical to ensure the comfort and safety of all our employees. We are diligent with our standards in communication, in our training and our protocols for the well-being of all.

Brands

We are leaders in color and formula development and manufacture on site to ensure each and every product lives up to our exacting standards.