Industry Veteran, Ed Geopfert, moves into an Advisory Role at Developlus after 17 Years in Vice President Role
11/14/2019 – Developlus, leader in color and formula development based in Southern California, announces the recent internal transition of Ed Geopfert from Vice President of Sales to an advisory role within Developlus. Ed Geopfert has been with the Developlus family for more than 17 years and the company is excited to expand and build their relationship with Ed in this new capacity.
As a loyal consultant of Developlus for more than a decade, Ed has accrued years of experience in product marketing, establishing brand identity, and contract consulting with national retailers. Ed has been instrumental to Developlus’ growth and success over the past seventeen years as he has worked closely with Dave Agrey to build the company. With many prior years of experience before joining Developlus, Ed provided valuable insight while simultaneously developing with the company and broadening his knowledge and expertise on the hair care and color industry. As a leader within the company, Ed has played a key role in managing brokers, nurturing relationships, and negotiating critical deals and decisions. Ed Geopfert will be succeeded by Jennifer Matthews who has been newly appointed as Developlus’ Vice President of Sales in light of Ed’s internal move.
“Over the past 17 years I have evolved, learned, and grown at Developlus,” says Ed Geopfert, former Vice President of Sales. “I am extremely fortunate to have served and lead the sales team at Developlus as the Vice President of Sales but I am looking forward to exploring a different direction and future at the company as I move into an advisory role for the board of directors. Jennifer is the perfect candidate to take over as Vice President of Sales as she is more than qualified for the role and I wish her the best of luck in the position.”
Kiran Agrey, Developlus CEO, weighs in on the recent in-house changes at the company stating, “Developlus has always honored and rewarded people who have contributed to our development and we are extremely grateful for the years of service from Ed as our Vice President of Sales but excited for him to begin this new journey with the company. We look forward to supporting him in his recent shift and thankful for his commitment to further mentoring the company from a new angle.”
For more information on Developlus, please visit https://developlus.com/.
About Developlus
Developlus is a third-generation, family and women owned hair care company based in Southern California, founded in 1991 by Ann & Dave Agrey. Leaders in color and formula development. Developlus manufactures on site to ensure each and every product lives up to their exacting standards. The vast majority of Developlus’ products are Vegan Certified, as they strive to make the best products for consumers and the planet, with a focus on environmental sustainability. All products are made in the USA and are Cruelty-Free.
For additional information, please contact:
Erin Brown (ebrown@cmmpr.com) or Carmen Zanetti (czanetti@cmmpr.com)
Creative Media Marketing | 212.979.8884
