Bold
Beauty Treatments
Inspiring individuality and self-expression through quality hair and beauty products that offer possibilities only limited by your imagination. We never stop striving to go beyond bold.
California Based Beauty
Female owned and operated, Developlus was founded in 1991 and has since evolved into a beauty industry leader in hair color and formula development. Three generations work to ensure that every product, manufactured on-site in its Southern California facility, meets exacting standards with an intense focus on environmental sustainability.
Developlus has always valued the importance of inclusion and diversity within the workplace, empowering everyday women to be themselves while declaring their independence and individuality through hair color.
Formulation
Creating innovative, cruelty-free formulations that maintain the integrity of the hair are of the utmost importance. We manufacture our products in-house and are emphatically against animal testing in any form. Many of our products are vegan certified and paraben free, providing gentle yet effective options to keep your hair at its healthiest with every use.
In the News
Level Up Your Hair With New Splat Melts
Have you always wanted to experiment with bold color but never knew how? It's never been easier with Splat's new Melts collection. A blend of rich chocolate shades and bold colors, the dye is formulated with Quinoa Extracts and Baobab Seed Oil for conditioning and strengthening.
Impact of Covid-19 On Beauty & Wellness
At the outset of the crisis, consumers focused on the essentials, with dampened discretionary spending activity. Beauty routines are evolving and focusing more on self-care to provide a sense of normalcy during these anxiety-ridden times.
Brands Are Strategizing To Keep New Customers
Globally, customers remain at home, unable to receive salon touch-ups and with more time to make hair changes themselves. As such, they are turning to at-home box dye and more customized DTC versions in droves.
